Literacy-Based Promotion Act Social Media Playbook: English and Spanish Versions Available

This Social Media Playbook is designed to leverage digital media channels to drive awareness and increase the reach of Mississippi’s statewide K-3 literacy campaign. The Playbook is also available in Spanish. The toolkit includes social media best practices, a content calendar, and graphics to most effectively engage with parents in Mississippi. The information in this toolkit will help you engage with parents in Mississippi, particularly online.

Intentional repetition is key to make an impact on social media. In addition to proposed posts, this toolkit includes recommendations of key individuals, organizations, resources, hashtags, and timing that support an effective, comprehensive social media engagement strategy.

Feel free to revise, edit, and repurpose these messages and visuals to best suit your organization’s needs.